How to use the Facebook Event Setup Tool

How to use the Facebook Event Setup Tool


The Facebook Event Setup Tool for Web allows you to track valuable information, such as purchases, add-to-carts, and even dynamic values from checkout pages. All you need is a Facebook Pixel code installed on the site, and you can start tracking button click or pageview based events. We’ll walk you through how to streamline event installation on a website without the frustration of manually installing event codes.

Getting started with Facebook Event Setup

Start by installing a Facebook pixel on your website. Installation can be done a couple of ways, but typically you install it manually on the site or go through partner integration. Once you complete the pixel setup, you are ready to create Facebook Events with the setup tool.

Go to Events Manager from your Facebook Business Manager.

Click on Events Manager

In Events Manager, select the pixel you created. Go to the pixel settings tab, and select the Event Setup Tool.

Got to Settings

From here, you will be prompted to enter the URL for your website and then click “Open Website.”

Enter URL

Creating events in Facebook Events Setup

Once the setup is complete, your website will load. A box opens in the upper left corner of your browser (make sure you pause your ad blocker). This is where you will start creating Facebook events based on button clicks or URLs.

RC homepage

After you decide the type of event you want to track, the tool will prompt you to do a couple of different steps based on how the user interacts with the site.

For button click-based events, the tool will highlight all clickable buttons on the selected page.

Click button to set event

Once you select the button you want to track, you will be prompted to choose what type of event that button click represents. There are about 17 different events to choose from.

Select and Event

Click the “Confirm” button after you’ve selected the event. You have completed your first button event set up with the tool.

For URL-based events, the tool will prompt you to select an event from the dropdown menu and set up formatting for the specific page you want to track.

Track an Event

After you select an event from the dropdown, click the “Confirm” button. You have completed your first URL event set up with the tool!

Testing Facebook Event Manager

Once you complete the event tracking set up, test to see if the events are working properly. A great way to do that is within the Events Manager. Select your pixel and go to the diagnostics tool.

Click Diagnostics

This will show you any errors impacting the pixel and event tracking. You can also visit the “Test Event” tab, which will open your website and allow you to test events on the site.

Click Test Events

Now that you created and tested your events, you are ready to measure social performance by tracking valuable customer interactions on your website.

Additional Resources:
Video setup walkthrough
Troubleshooting?

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